Join Snuggle #ShareABear Movement

Join Snuggle #ShareABear Movement

Snuggle has been celebrating for the month of September for National Teddy Bear Month by partnering up with  Random Acts, a non-profit organization, to help brighten the days of children in need.  Teddy Bears are known for their soft, cuddly features and they are usually gifted to make the recipient feel safe and secure.  My kids have a huge collection of Teddy Bears and last month we give bears they were no longer using to a shelter.

Snuggle visits campers at the Boys & Girls Club of Greenwich, CT, Thursday, Aug. 20, 2015. (Photo by Diane Bondareff/Invision for Snuggle)
Snuggle visits campers at the Boys & Girls Club of Greenwich, CT, Thursday, Aug. 20, 2015. (Photo by Diane Bondareff/Invision for Snuggle)

Do you remember your first teddy bear?  Mines was a little brown bear that kept me safe during storms and helped me deal with a death in our family.  My daughter received her first before she was even born it was a Classic Pooh that was gifted at my baby shower.  Snuggle is spreading joy and brightening people’s day through the simple, heartfelt act of giving away teddy bears through #ShareABear.  Snuggle is encouraging everyone to take part in the #ShareABear movement by sharing a photo, video or story of you and a special teddy bear in your life.  As part of the movement, Snuggle will donate 5,000 bears through Random Acts.

Snuggle visits campers at the Boys & Girls Club of Greenwich, CT, Thursday, Aug. 20, 2015.  (Photo by Diane Bondareff/Invision for Snuggle)
Snuggle visits campers at the Boys & Girls Club of Greenwich, CT, Thursday, Aug. 20, 2015. (Photo by Diane Bondareff/Invision for Snuggle)

To kick off the effort, Snuggle surprised some special friends with a snuggly act of kindness – https://youtu.be/OLylfnfAsqI, sharing teddy bears to help celebrate his favorite holiday and to encourage others to #ShareABear.

“As one of the fastest growing brands in the fabric conditioning category, Snuggle is focused on making the world a softer place,” said Bibie Wu, Vice President of Marketing, Snuggle.  “So it’s no surprise that SeptemBEAR is one of Snuggle’s favorite time of the year.  SeptemBEAR is a month to celebrate the special place teddy bears have in our hearts, and we are proud to celebrate with activities that capture the warm and snuggly spirit of the brand.”

Snuggle surveyed over 5,500 consumers to discover the true importance of the teddy bear in people’s lives. Results showed:

  • 73% of people had a teddy bear as their first stuffed animal
  • 38% still sleep with their teddy bear but won’t tell their friends!
  • 71% still find comfort in their bear when sick
  • 54% have passed down a teddy bear to a child or loved one
  • 44% of people own more than four teddy bears!
Snuggle visits campers at the Boys & Girls Club of Greenwich, CT, Thursday, Aug. 20, 2015.  (Photo by Diane Bondareff/Invision for Snuggle)
Snuggle visits campers at the Boys & Girls Club of Greenwich, CT, Thursday, Aug. 20, 2015. (Photo by Diane Bondareff/Invision for Snuggle)

Learn More & Get Social:

Visit www.snuggle.com, like Snuggle on Facebook and follow on Twitter and Instagram for more information.

 Visit randomacts.org, like Random Acts on facebook.com/randomactsorg, and follow on twitter.com/randomactsorgrandomactsorg.tumblr.cominstagram.com/randomactsorg, or youtube.com/therandomactorg for more information.

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